I wanted to blog about a February 7, 2016 article in Business Insider magazine, that I think does not get enough attention (the article is posted on this site under the "News and Publications" tab. The article is entitled "Marshawn Lynch hasn't spent a penny of the $49.7 million salary that he has made in his NFL Career". Whew, long title right? This article is an account of reporter Ian Rapoport - 3rd hand, but if this is even remotely true, my hat goes off to Marshawn (a bay area native). This should be a HUGE story! In the age of "broke" athletes, Marshawn is a superstar when it comes to managing his money. There was obviously much forethought on his part from the very beginning of his NFL career. The norm is that athletes start to manage their money at the end of their careers or not at all. His story is at the core of money management principles which focuses on three critical themes 1) planning 2) execution and 3) discipline. Once an athlete tackles those three, he's mostly there. I will focus on the discipline part because of its importance. Although essential, anyone can have a plan - think of Mike Tyson's infamous quote about "...having a plan until you get hit in the mouth". In the case of the professional athlete, the enemy of a good plan is poor discipline. Good discipline allows one to stick to a plan. The point I want to make is that It takes a tremendous amount of discipline, for a young athlete to avoid the temptation to "ball out" and spend, spend, spend. Once athletes learn to exercise the same level of discipline that they display in their sport (i.e. hours in the gym, watching film...) - and apply that to keeping their small fortunes, they too will end up like Marshawn Lynch at the end of their career. A TRUE Big Baller....$50 million strong.